In this episode of Creator Craft, Jacob and I chat about the craft of creating! We kick things off explaining our recent name change from Creator Toolbox to Creator Craft (due to a naming conflict with a newsletter). Then I review the DJI Osmo Mobile 7 and 7P gimbals, comparing features and sharing my experience using them for YouTube shorts and videos. Jacob shares a fascinating case study on "news jacking" - how his article about vibe coding went viral, bringing in 17,000 readers and 200 backlinks. He explains the strategy behind riding trending topics, with examples from various industries. I also cover Frame.io, a collaborative video editing tool that works brilliantly with Adobe Premiere. We wrap up with Jacob's creator of the week, Bob Dylan, and the lesson about how even legendary creators started by covering others' work before finding their unique voice.

Takeaways

1 When choosing a name for your creator business, focus on being unique in your specific space rather than globally unique - you need to be easily found and not confused with similar content.

2 The DJI Osmo Mobile 7 ($89) provides excellent stabilization for smartphone video, with the 7P version ($149) offering additional features like a mic receiver and tracking – though for most creators, the base model with a separate mic may be more versatile.

3 "News jacking" can bring outsized returns by creating content around emerging trends before they go mainstream - timing is crucial, aiming to publish between when news breaks and when journalists start covering it widely.

4 Adding your unique perspective, skills, or examples is essential when news jacking - simply summarizing information won't stand out, but showing how you personally apply or use the trend can create genuine value.

5 Frame.io streamlines video review by separating the review process from editing, allowing you to add timestamped comments and compare versions - useful for both team collaboration and solo creators.

Resources Mentioned

• DJI Osmo Mobile 7 - Smartphone gimbal for video stabilization
• DJI Osmo Mobile 7P - Premium version of the Mobile 7 with additional features
• DJI Mic Mini - Wireless microphone system for mobile recording
• DJI Osmo Pocket 3 - Standalone pocket-sized camera gimbal
• Frame.io - Video review and collaboration platform (included with Adobe Creative Cloud)
• Hacker News - Tech community forum
• Google Trends - Tool for monitoring search trends
• "A Complete Unknown" - Bob Dylan biopic with Timothee Chalamet
• "Steal Like an Artist" - Book concept mentioned during discussion
• Alitu - Our podcast maker app (use code "creatorcraft" for 50% off first month)

Chapters

00:00 Introduction and name change explanation

04:04 DJI Osmo Mobile 7 and 7P gimbal review

31:33 News jacking: Jacob's vibe coding case study

46:54 Tips for effective news jacking

54:52 Frame.io for video editing collaboration

1:00:52 Creator of the Week: Bob Dylan and creative beginnings